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Santa Barbara | Napa to Sonoma | Virginia | Oregon | Healdsburg
Destination Races attracts a desirable demographic of “active-lifestylers” who travel and spend their discretionary income on products and services that support their ideals and passions. Our events have a relaxed wine country ambience that fosters customer interaction and positive results for our clients.
Our philosophy of “quality over quantity” holds true in every aspect of our business.
We create sponsorship and branding opportunities in a highly engaging atmosphere. Partnering with Destination Races enables businesses and organizations including food and beverage vendors, and destination and hospitality marketing organizations, wineries and winery associations and other companies to creatively and effectively build their brand and engaging with desirable demographics. Our loyal customers expect more from us….it’s our obligation and commitment to deliver. If you are interested in learning more about opportunities to partner with Destination Races and the Wine Country Half Marathon events please use the contact us page.
Our Demographics:
- 2000-3000 runners per race with up to 10,000 total visitors/spectators
- Avg. HHI-$140,000
- 80% visit wineries and purchase wine
- Avg. expenditure during stay: $800
- 70% female registrants, average age = 36 years.
- National participation, 75% travel 60 miles or more to races in luxury destinations
- 50% of registrants fundraise and make donations to charities, helping to raise over $5 million annually for various national and regional non-profit organizations
Opportunities to introduce your product to runners:
- Event Sponsorship
- Sponsor or exhibitor at Lifestyle Expo or Wine & Music Festival
- Post-Race Vineyard Lounge sponsor or product placement
- Recovery Tent product placement
- Sponsor of Pre-Race Dinner, Welcome Reception, Tours and other events
- Advertising/coupon offer in online race Virtual Goody Bag
- Co-sponsor with Riedel of wine/food pairing event
Benefits:
- Category exclusivity for suppliers
- Affiliation with highly regarded brand and events
- National and regional exposure and media benefits
- Branding, sampling and sales opportunities
- Ability to drive online and/or retail business
- Access to key contacts within wine, tourism and hospitality industry
Where do you want to meet your customers? Race dates:
- May 12th Santa Barbara, CA (Santa Ynez to Solvang)
- June 2nd Loudoun County in Northern VA
- July 15th Napa and Sonoma, CA
- September 2nd Willamette Valley of Oregon (Dundee, Carlton)
- October 27th Healdsburg, CA
Past Food and Beverage Sponsors and Exhibitors:
Arrowhead, Balance Bar, Happy Family, Calistoga, Clif Bar, Clover, Food Should Taste Good, FRS, Jelly Belly, Jenny Craig, Gummi Vitamin, Hammer Nutrition, Kellogg’s, Lara Bar, Mara’s Pasta, Muscle Milk, Naked Juice, ONE, Skinny Water, Summersault Snacks, Odwalla, Popchips, Red Bull, Think Thin, Whole Foods, Zola, Zico
Editorial / Media Exposure:
Alaska Airlines Inflight, Access Hollywood, Breathe, Competitor Magazine,E, Food Network, Impact Magazine, LA Sports & Fitness, Ladies Home Journal, Oregon Wine Press, People Magazine, Runner’s World, Running Times, Self, Shape Magazine, Travel & Leisure, Virginia Wine Lover, Wine Enthusiast, Wine & Spirits Magazine, Women’s Health, Women’s Running, USA Today
There are multiple ways to showcase and sample product at hospitality events surrounding each race. Please contact us if you are interested in receiving more information about sponsorship, exhibitor and product placement opportunities.